Stay visible. Stay connected. Stay top of mind on Facebook.
You don't need to be a marketing manager, you have us.
If you're not using social media, your funeral home may be playing catch up. FAC Marketing's Social Media Management is an all-inclusive program that keeps you in touch with friends and neighbors through relevant, scheduled Facebook posts — done entirely for you.
Affordable social media designed to build community.
Connect to your community. Choose the package that fits your goals.
An authentic Facebook page — complete with links, images, and events — shows that you care while keeping you in front of local families. Choose a package aligned with your marketing budget.
- Cover image refresh monthly
- Up to 10 general interest posts per month
- Links, holidays, and grief content
- Post curation & scheduling included
- Cover image refreshed monthly (3 choices)
- Up to 20 general interest posts per month
- Links, holidays, and grief content
- Post curation & scheduling included
- Enhanced Facebook page optimization
- Up to 3 community posts per month
- Up to 2 client-provided content posts
- Notification monitoring 1x per week
- Client assessment & "Our Story" setup*
- Cover image refreshed monthly (3 choices)
- Up to 20 general interest posts per month
- Links, holidays, and grief content
- Post curation & scheduling included
- Premium Facebook page optimization & ongoing assistance
- Up to 6 community posts per month
- Up to 6 custom posts per month
- Notification monitoring 2x per week
- Recommendations assistance & client assessment**
* Ongoing work includes: Client Assessment, Facebook page optimization, complete "Our Story" verbiage and image.
** Ongoing work includes: Assist with Recommendations/Non-Recommendations, Client Assessment, Facebook page optimization, complete "Our Story" verbiage and image.
Everything you need to know about funeral home social media.
Social media is where your community already spends their time. A consistent, caring presence on Facebook keeps your funeral home top of mind with families long before they need your services. It also builds trust, humanizes your brand, and demonstrates your commitment to the community you serve.
Funeral homes that are active on social media are far more likely to be the first call when a family experiences a loss — or when someone is ready to preplan.
FAC Marketing specializes in Facebook management for funeral homes. Facebook remains the most effective platform for reaching families in your community — particularly the 45+ demographic most relevant to funeral service. Our packages are built around creating an active, authentic Facebook presence that reflects your funeral home's values.
Depending on your package, Facebook Page Management includes:
- Monthly cover image refreshes to keep your page looking current
- Curated and scheduled posts — 10 to 20 or more per month
- Community posts highlighting local events and news
- Custom content posts tailored to your funeral home
- Facebook page optimization including "Our Story", verbiage, and imagery
- Notification monitoring so nothing goes unnoticed
FAC Marketing posts a mix of content designed to engage your community without being intrusive or promotional:
- Holiday and seasonal posts relevant to your audience
- Grief support resources and comfort content
- Community interest links and local news
- Preplanning education and gentle calls to action
- Funeral home events such as memorial services and seminars
- Staff highlights and behind-the-scenes content
- Custom posts using content you provide
FAC Marketing offers three packages to fit your budget and goals:
- Basic: $199.99/month on a quarterly contract — ideal for getting started
- Enhanced: $350/month on a monthly contract — our most popular option
- Premium: $450/month on a monthly contract — full-service management
Contact us to discuss which package is the right fit for your funeral home.
Facebook page optimization ensures your page makes the best possible first impression and is set up to perform well in search and discovery. This includes:
- Completing and optimizing your "Our Story" section
- Professional profile and cover imagery
- Accurate contact information, hours, and service details
- Category and keyword optimization
- Call-to-action button setup
- Ongoing refinements as part of Premium management
- Basic: up to 10 posts per month, curated and scheduled
- Enhanced: up to 20 general interest posts plus up to 3 community posts and 2 client-provided content posts per month
- Premium: up to 20 general interest posts plus up to 6 community posts and 6 custom posts per month
All posts are professionally curated and scheduled on your behalf — you don't need to lift a finger.
- Enhanced Package: notification monitoring once per week
- Premium Package: notification monitoring twice per week
Monitoring ensures that comments, messages, and recommendations on your page are seen promptly, so your funeral home can respond and engage with the community in a timely way.
Absolutely. The Enhanced and Premium packages both include client-provided content posts — up to 2 per month on Enhanced, and up to 6 per month on Premium. This is a great opportunity to share photos of your staff, community events you sponsor, or announcements specific to your funeral home.
Social media gives your funeral home a consistent, human presence in the lives of the families you serve. Regular posts about holidays, grief support, community news, and local events demonstrate that you are part of the community — not just a business within it.
Over time, this consistent presence builds familiarity and trust, so that when families need you, your name is already top of mind. It also provides a natural platform for sharing preplanning information and driving traffic to your website.
Contact FAC Marketing at 1-800-800-5809 or email us to get started. We'll walk you through the packages, assess your current Facebook presence, and have you up and running quickly. Most funeral homes are active with managed content within just a few weeks of signing on.