{"id":147,"date":"2026-05-18T18:09:28","date_gmt":"2026-05-18T18:09:28","guid":{"rendered":"https:\/\/fac.sharishments.com\/?page_id=147"},"modified":"2026-07-13T02:26:43","modified_gmt":"2026-07-13T02:26:43","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/fac.sharishments.com\/?page_id=147","title":{"rendered":"Copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"147\" class=\"elementor elementor-147\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2978db e-flex e-con-boxed e-con e-parent\" data-id=\"e2978db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05bdb33 elementor-widget__width-inherit elementor-absolute elementor-widget elementor-widget-html\" data-id=\"05bdb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t\ufeff<!-- FAC Marketing header: self-contained drop-in -->\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:wght@500;600;700&family=Source+Sans+3:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  :root {\r\n    --fac-green: #73c351;\r\n    --fac-dark: #231f20;\r\n    --fac-blue: #235fbc;\r\n    --fac-cream: #f5f2ec;\r\n    --fac-white: #ffffff;\r\n    --fac-border: rgba(35, 31, 32, 0.14);\r\n  }\r\n\r\n  .fac-site-header {\r\n    position: sticky;\r\n    top: 0;\r\n    z-index: 1000;\r\n    background: var(--fac-white);\r\n    border-bottom: 0;\r\n    font-family: \"Source Sans 3\", Arial, sans-serif;\r\n    color: var(--fac-dark);\r\n  }\r\n\r\n  .fac-site-header * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .fac-header-inner {\r\n    width: min(1180px, calc(100% - 32px));\r\n    min-height: 86px;\r\n    margin: 0 auto;\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    gap: 24px;\r\n  }\r\n\r\n  .fac-logo {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    flex: 0 0 auto;\r\n  }\r\n\r\n  .fac-logo img {\r\n    display: block;\r\n    width: 185px;\r\n    max-width: 42vw;\r\n    height: auto;\r\n  }\r\n\r\n  .fac-mobile-toggle {\r\n    display: none;\r\n    width: 44px;\r\n    height: 44px;\r\n    align-items: center;\r\n    justify-content: center;\r\n    border: 1px solid var(--fac-border);\r\n    border-radius: 6px;\r\n    background: var(--fac-white);\r\n    color: var(--fac-dark);\r\n    cursor: pointer;\r\n  }\r\n\r\n  .fac-mobile-toggle span,\r\n  .fac-mobile-toggle span::before,\r\n  .fac-mobile-toggle span::after {\r\n    display: block;\r\n    width: 22px;\r\n    height: 2px;\r\n    background: currentColor;\r\n    content: \"\";\r\n  }\r\n\r\n  .fac-mobile-toggle span {\r\n    position: relative;\r\n  }\r\n\r\n  .fac-mobile-toggle span::before,\r\n  .fac-mobile-toggle span::after {\r\n    position: absolute;\r\n    left: 0;\r\n  }\r\n\r\n  .fac-mobile-toggle span::before {\r\n    top: -7px;\r\n  }\r\n\r\n  .fac-mobile-toggle span::after {\r\n    top: 7px;\r\n  }\r\n\r\n  .fac-nav {\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: flex-end;\r\n    gap: 6px;\r\n    flex: 1 1 auto;\r\n  }\r\n\r\n  .fac-nav a,\r\n  .fac-dropdown-button {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    min-height: 42px;\r\n    padding: 8px 10px;\r\n    border: 0;\r\n    background: transparent;\r\n    color: var(--fac-dark);\r\n    font: 600 15px\/1.2 \"Source Sans 3\", Arial, sans-serif;\r\n    text-decoration: none;\r\n    cursor: pointer;\r\n    white-space: nowrap;\r\n  }\r\n\r\n  .fac-nav a:hover,\r\n  .fac-dropdown-button:hover {\r\n    color: var(--fac-blue);\r\n  }\r\n\r\n  .fac-dropdown {\r\n    position: relative;\r\n  }\r\n\r\n  .fac-dropdown-button::after {\r\n    content: \"\";\r\n    width: 7px;\r\n    height: 7px;\r\n    margin-left: 7px;\r\n    border-right: 2px solid currentColor;\r\n    border-bottom: 2px solid currentColor;\r\n    transform: rotate(45deg) translateY(-2px);\r\n  }\r\n\r\n  .fac-dropdown-menu {\r\n    position: absolute;\r\n    top: calc(100% + 12px);\r\n    left: 0;\r\n    min-width: 220px;\r\n    padding: 8px;\r\n    border: 1px solid var(--fac-border);\r\n    border-radius: 8px;\r\n    background: var(--fac-white);\r\n    box-shadow: 0 18px 42px rgba(35, 31, 32, 0.16);\r\n    opacity: 0;\r\n    pointer-events: none;\r\n    transform: translateY(-4px);\r\n    transition: opacity 160ms ease, transform 160ms ease;\r\n  }\r\n\r\n  .fac-dropdown:hover .fac-dropdown-menu,\r\n  .fac-dropdown:focus-within .fac-dropdown-menu {\r\n    opacity: 1;\r\n    pointer-events: auto;\r\n    transform: translateY(0);\r\n  }\r\n\r\n  .fac-dropdown-menu a {\r\n    display: flex;\r\n    width: 100%;\r\n    min-height: 38px;\r\n    border-radius: 5px;\r\n  }\r\n\r\n  .fac-dropdown-menu a:hover {\r\n    background: var(--fac-cream);\r\n  }\r\n\r\n  .fac-call-button {\r\n    margin-left: 8px;\r\n    padding: 11px 18px !important;\r\n    border-radius: 6px;\r\n    background: var(--fac-green);\r\n    color: var(--fac-dark) !important;\r\n    font-weight: 700 !important;\r\n  }\r\n\r\n  .fac-call-button:hover {\r\n    filter: brightness(0.96);\r\n  }\r\n\r\n  @media (max-width: 1060px) {\r\n    .fac-header-inner {\r\n      min-height: 76px;\r\n    }\r\n\r\n    .fac-mobile-toggle {\r\n      display: inline-flex;\r\n    }\r\n\r\n    .fac-nav {\r\n      position: absolute;\r\n      top: 100%;\r\n      left: 0;\r\n      width: 100%;\r\n      display: none;\r\n      padding: 12px 16px 18px;\r\n      border-top: 1px solid var(--fac-border);\r\n      background: var(--fac-white);\r\n      box-shadow: 0 18px 34px rgba(35, 31, 32, 0.12);\r\n    }\r\n\r\n    .fac-site-header.is-open .fac-nav {\r\n      display: block;\r\n    }\r\n\r\n    .fac-nav a,\r\n    .fac-dropdown-button {\r\n      width: 100%;\r\n      justify-content: space-between;\r\n      padding: 12px 4px;\r\n      white-space: normal;\r\n    }\r\n\r\n    .fac-dropdown-menu {\r\n      position: static;\r\n      min-width: 0;\r\n      padding: 0 0 0 16px;\r\n      border: 0;\r\n      border-radius: 0;\r\n      box-shadow: none;\r\n      opacity: 1;\r\n      pointer-events: auto;\r\n      transform: none;\r\n      display: block;\r\n    }\r\n\r\n    .fac-call-button {\r\n      justify-content: center !important;\r\n      margin: 10px 0 0;\r\n    }\r\n  }\r\n\r\n  @media (max-width: 720px) {\r\n    .fac-header-inner {\r\n      width: min(100% - 24px, 1180px);\r\n      min-height: 72px;\r\n    }\r\n\r\n    .fac-logo img {\r\n      width: 145px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<header class=\"fac-site-header\" data-fac-header>\r\n  <div class=\"fac-header-inner\">\r\n    <a class=\"fac-logo\" href=\"https:\/\/facmarketing.com\/\" aria-label=\"FAC Marketing home\">\r\n      <img decoding=\"async\" src=\"https:\/\/lirp.cdn-website.com\/5bffc3ef\/dms3rep\/multi\/opt\/FAC-Marketing-logo-1920w.png\" alt=\"FAC Marketing\">\r\n    <\/a>\r\n\r\n    <button class=\"fac-mobile-toggle\" type=\"button\" aria-label=\"Open menu\" aria-expanded=\"false\" data-fac-menu-toggle>\r\n      <span aria-hidden=\"true\"><\/span>\r\n    <\/button>\r\n\r\n    <nav class=\"fac-nav\" aria-label=\"Main navigation\">\r\n      <a href=\"https:\/\/facmarketing.com\/\">Home<\/a>\r\n      <a href=\"https:\/\/facmarketing.com\/about\">About FAC<\/a>\r\n      <div class=\"fac-dropdown\">\r\n        <button class=\"fac-dropdown-button\" type=\"button\">FAC Services<\/button>\r\n        <div class=\"fac-dropdown-menu\">\r\n          <a href=\"https:\/\/facmarketing.com\/copywriting\">Copywriting<\/a>\r\n          <a href=\"https:\/\/facmarketing.com\/digital-marketing\">Digital Marketing<\/a>\r\n          <a href=\"https:\/\/facmarketing.com\/service1\">FAC Marketing<\/a>\r\n          <a href=\"https:\/\/facmarketing.com\/social-media\">Social Media<\/a>\r\n          <a href=\"https:\/\/facmarketing.com\/newsletters\">Newsletters<\/a>\r\n          <a href=\"https:\/\/facmarketing.com\/seo-services\">SEO Services<\/a>\r\n        <\/div>\r\n      <\/div>\r\n      <a href=\"https:\/\/facmarketing.com\/contact\">Contact<\/a>\r\n      <a href=\"https:\/\/facmarketing.com\/facebook-packages\">Facebook Packages<\/a>\r\n      <a href=\"https:\/\/facmarketing.com\/bridges-of-transition\">Bridges of Transition<\/a>\r\n      <a href=\"https:\/\/facmarketing.com\/seo-services\">SEO Services<\/a>\r\n      <a href=\"https:\/\/facmarketing.com\/blog\">Blog<\/a>\r\n      <a class=\"fac-call-button\" href=\"tel:1-800-800-5809\">Call Us<\/a>\r\n    <\/nav>\r\n  <\/div>\r\n<\/header>\r\n\r\n<script>\r\n  (function () {\r\n    var header = document.querySelector(\"[data-fac-header]\");\r\n    var toggle = document.querySelector(\"[data-fac-menu-toggle]\");\r\n\r\n    if (!header || !toggle) return;\r\n\r\n    toggle.addEventListener(\"click\", function () {\r\n      var isOpen = header.classList.toggle(\"is-open\");\r\n      toggle.setAttribute(\"aria-expanded\", isOpen ? \"true\" : \"false\");\r\n      toggle.setAttribute(\"aria-label\", isOpen ? \"Close menu\" : \"Open menu\");\r\n    });\r\n  })();\r\n<\/script>\r\n\r\n\r\n\r\n<style>\r\n\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;1,400;1,500&family=Source+Sans+3:ital,wght@0,300;0,400;0,500;0,600;1,300&display=swap');\r\n\r\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\r\n\r\n:root {\r\n  --ink: #231f20;\r\n  --ink-mid: #4a4546;\r\n  --ink-soft: #8a8182;\r\n  --cream: #f5f2ec;\r\n  --cream-2: #ede9e1;\r\n  --white: #ffffff;\r\n  --sage: #73c351;\r\n  --sage-light: #5ab83e;\r\n  --sage-tint: #edf9e8;\r\n  --warm-rule: rgba(14,14,12,0.1);\r\n}\r\n\r\nhtml { scroll-behavior: smooth; }\r\n\r\nbody {\r\n  font-family: \"Source Sans 3\", sans-serif;\r\n  background: var(--white);\r\n  color: var(--ink);\r\n  font-size: 16px;\r\n  line-height: 1.6;\r\n  -webkit-font-smoothing: antialiased;\r\n}\r\n\r\nbody > h1:first-child,\r\n.entry-title,\r\n.page-title,\r\n.wp-block-post-title,\r\n.elementor-page-title,\r\n.entry-header,\r\n.page-header {\r\n  display: none !important;\r\n}\r\n\r\na { color: inherit; text-decoration: none; }\r\nimg { display: block; width: 100%; object-fit: cover; }\r\n\r\n.shell {\r\n  width: min(calc(100% - 48px), 1200px);\r\n  margin: 0 auto;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac HERO \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.hero {\r\n  padding: 0;\r\n  border-bottom: 1px solid var(--warm-rule);\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  min-height: 75vh;\r\n}\r\n\r\n.hero-text {\r\n  padding: 80px 64px;\r\n  display: flex; flex-direction: column; justify-content: center;\r\n  border-right: 1px solid var(--warm-rule);\r\n  background: var(--white);\r\n}\r\n\r\n.kicker {\r\n  display: inline-flex; align-items: center; gap: 10px;\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.22em;\r\n  text-transform: uppercase; color: var(--ink-soft);\r\n  margin-bottom: 28px;\r\n}\r\n.kicker::before {\r\n  content: \"\"; display: block;\r\n  width: 32px; height: 1px; background: var(--ink-soft);\r\n}\r\n\r\n.hero-text h1 {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(36px, 4vw, 58px);\r\n  line-height: 1.15; letter-spacing: 0em;\r\n  margin-bottom: 28px;\r\n  font-weight: 500;\r\n}\r\n\r\n.hero-text h1 em { font-style: italic; color: var(--sage); }\r\n\r\n.hero-lead {\r\n  font-size: 17px; font-weight: 300;\r\n  color: var(--ink-mid); line-height: 1.8;\r\n  max-width: 480px; margin-bottom: 36px;\r\n}\r\n\r\n.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }\r\n\r\n.hero-image {\r\n  position: relative; overflow: hidden;\r\n  background: var(--ink);\r\n}\r\n.hero-image img { width: 100%; height: 100%; object-fit: cover; opacity: 0.82; }\r\n\r\n.hero-image-cap {\r\n  position: absolute; bottom: 32px; left: 32px; right: 32px;\r\n}\r\n\r\n.stat-pill {\r\n  background: rgba(255,255,255,0.12);\r\n  backdrop-filter: blur(12px);\r\n  border: 1px solid rgba(255,255,255,0.2);\r\n  border-radius: 2px;\r\n  padding: 20px 24px;\r\n  color: var(--white);\r\n}\r\n.stat-pill-label {\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.16em;\r\n  text-transform: uppercase; opacity: 0.7; margin-bottom: 8px;\r\n}\r\n.stat-pill-val {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: 32px; line-height: 1.1; font-weight: 500;\r\n  margin-bottom: 8px;\r\n}\r\n.stat-pill-sub { font-size: 14px; opacity: 0.65; line-height: 1.6; }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac MARQUEE \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.marquee-bar {\r\n  background: var(--ink); color: var(--white);\r\n  padding: 14px 0; overflow: hidden; white-space: nowrap;\r\n}\r\n.marquee-inner {\r\n  display: inline-flex; gap: 0;\r\n  animation: marquee 30s linear infinite;\r\n}\r\n.marquee-inner span {\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.16em;\r\n  text-transform: uppercase; opacity: 0.7; padding: 0 40px;\r\n}\r\n.marquee-inner span.sep { opacity: 0.25; padding: 0; }\r\n@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac SHARED \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.section { padding: 100px 0; }\r\n.section-border { border-bottom: 1px solid var(--warm-rule); }\r\n.section-cream { background: var(--cream); }\r\n\r\n.section-tag {\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.2em;\r\n  text-transform: uppercase; color: var(--ink-soft);\r\n  display: flex; align-items: center; gap: 10px;\r\n  margin-bottom: 20px;\r\n}\r\n.section-tag::after { content: \"\"; flex: 1; max-width: 40px; height: 1px; background: var(--ink-soft); }\r\n\r\nh2.display {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(28px, 3.5vw, 46px);\r\n  line-height: 1.15; font-weight: 500;\r\n  margin-bottom: 20px;\r\n}\r\nh2.display em { font-style: italic; color: var(--sage); }\r\n\r\n.lead-copy {\r\n  font-size: 17px; font-weight: 300; color: var(--ink-mid);\r\n  line-height: 1.8; max-width: 560px;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac WHAT WE WRITE \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.two-col {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0;\r\n  border: 1px solid var(--warm-rule);\r\n  margin-top: 56px;\r\n}\r\n\r\n.two-col-cell {\r\n  padding: 52px 48px;\r\n  border-right: 1px solid var(--warm-rule);\r\n}\r\n.two-col-cell:last-child { border-right: 0; }\r\n.two-col-cell.cream { background: var(--cream); }\r\n\r\n.two-col-cell h3 {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(22px, 2vw, 28px);\r\n  font-weight: 500; line-height: 1.25;\r\n  margin-bottom: 18px;\r\n}\r\n.two-col-cell h3 em { font-style: italic; }\r\n\r\n.two-col-cell p {\r\n  font-size: 15px; font-weight: 300; color: var(--ink-mid); line-height: 1.85;\r\n}\r\n.two-col-cell p + p { margin-top: 14px; }\r\n\r\n.service-list {\r\n  list-style: none; display: grid; gap: 0;\r\n  margin-top: 28px;\r\n  border-top: 1px solid var(--warm-rule);\r\n}\r\n.service-list li {\r\n  display: flex; align-items: center; justify-content: space-between;\r\n  padding: 14px 0;\r\n  border-bottom: 1px solid var(--warm-rule);\r\n  font-size: 15px; color: var(--ink-mid);\r\n}\r\n.service-list li::after {\r\n  content: \"->\";\r\n  color: var(--sage); font-size: 16px; opacity: 0.6;\r\n}\r\n\r\n.pill-row {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 10px; margin-top: 28px;\r\n}\r\n.pill {\r\n  padding: 14px 16px;\r\n  border: 1px solid var(--warm-rule);\r\n  background: var(--white);\r\n  font-size: 14px; font-weight: 500; color: var(--ink-mid);\r\n  line-height: 1.4;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac IMAGE ROW \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.img-row {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0;\r\n  border-top: 1px solid var(--warm-rule);\r\n  border-bottom: 1px solid var(--warm-rule);\r\n}\r\n.img-row-cell {\r\n  position: relative; overflow: hidden;\r\n  min-height: 300px; background: var(--ink);\r\n  border-right: 1px solid var(--warm-rule);\r\n}\r\n.img-row-cell:last-child { border-right: 0; }\r\n.img-row-cell img {\r\n  position: absolute;\r\n  inset: 0;\r\n  width: 100%;\r\n  height: 100%;\r\n  object-fit: cover;\r\n  opacity: 0.8;\r\n}\r\n.img-caption {\r\n  position: absolute; bottom: 0; left: 0; right: 0;\r\n  padding: 28px 24px 20px;\r\n  background: linear-gradient(to top, rgba(0,0,0,0.65), transparent);\r\n  color: var(--white);\r\n  font-size: 14px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac PROCESS \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.process-grid {\r\n  display: grid;\r\n  grid-template-columns: repeat(4, 1fr);\r\n  gap: 0;\r\n  border: 1px solid var(--warm-rule);\r\n  margin-top: 56px;\r\n}\r\n.process-cell {\r\n  padding: 36px 32px;\r\n  border-right: 1px solid var(--warm-rule);\r\n  position: relative;\r\n}\r\n.process-cell:last-child { border-right: 0; }\r\n.process-num {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: 36px; font-weight: 400;\r\n  color: var(--sage); opacity: 0.5;\r\n  line-height: 1; margin-bottom: 16px;\r\n}\r\n.process-cell h4 {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: 18px; font-weight: 500;\r\n  margin-bottom: 10px; line-height: 1.3;\r\n}\r\n.process-cell p { font-size: 14px; font-weight: 300; color: var(--ink-mid); line-height: 1.75; }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac SPLIT \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.split-layout {\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0;\r\n  border-top: 1px solid var(--warm-rule);\r\n  border-bottom: 1px solid var(--warm-rule);\r\n}\r\n.split-img {\r\n  position: relative; overflow: hidden;\r\n  min-height: 520px; background: var(--ink);\r\n}\r\n.split-img img { height: 100%; object-fit: cover; opacity: 0.85; }\r\n.split-label {\r\n  position: absolute; top: 28px; left: 28px;\r\n  background: var(--white); padding: 8px 14px;\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;\r\n}\r\n.split-text {\r\n  padding: 72px 64px;\r\n  display: flex; flex-direction: column; justify-content: center;\r\n  border-left: 1px solid var(--warm-rule);\r\n}\r\n.split-text h3 {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(22px, 2.2vw, 30px);\r\n  font-weight: 500; line-height: 1.25;\r\n  margin-bottom: 20px;\r\n}\r\n.split-text h3 em { font-style: italic; }\r\n.split-text p { font-size: 15px; font-weight: 300; color: var(--ink-mid); line-height: 1.85; }\r\n.split-text p + p { margin-top: 14px; }\r\n\r\n.check-list {\r\n  list-style: none; display: grid; gap: 0;\r\n  margin-top: 24px;\r\n  border-top: 1px solid var(--warm-rule);\r\n}\r\n.check-list li {\r\n  display: flex; align-items: flex-start; gap: 14px;\r\n  padding: 14px 0; border-bottom: 1px solid var(--warm-rule);\r\n  font-size: 15px; color: var(--ink-mid); line-height: 1.6;\r\n}\r\n.check-list li::before {\r\n  content: \"+\";\r\n  color: var(--sage); font-weight: 700; font-size: 15px;\r\n  flex-shrink: 0; margin-top: 1px;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac RELATED SERVICES \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.related-band {\r\n  padding: 56px 0;\r\n  border-bottom: 1px solid var(--warm-rule);\r\n}\r\n.related-inner {\r\n  display: grid;\r\n  grid-template-columns: 280px 1fr;\r\n  gap: 48px; align-items: center;\r\n}\r\n.related-label {\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.2em;\r\n  text-transform: uppercase; color: var(--ink-soft);\r\n  margin-bottom: 8px;\r\n}\r\n.related-desc { font-size: 14px; font-weight: 300; color: var(--ink-mid); line-height: 1.7; }\r\n.related-links {\r\n  display: flex; flex-wrap: wrap; gap: 10px;\r\n}\r\n.related-links a {\r\n  padding: 10px 18px;\r\n  border: 1px solid var(--warm-rule);\r\n  font-size: 14px; font-weight: 500; color: var(--ink-mid);\r\n  transition: all 0.15s; border-radius: 2px;\r\n}\r\n.related-links a:hover { border-color: var(--ink); color: var(--ink); background: var(--cream); }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac PULLQUOTE \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.pullquote {\r\n  background: var(--sage); color: var(--white);\r\n  padding: 72px 0; text-align: center;\r\n}\r\n.pullquote blockquote {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(22px, 2.5vw, 32px);\r\n  font-style: italic; font-weight: 400;\r\n  line-height: 1.4; max-width: 800px; margin: 0 auto 20px;\r\n}\r\n.pullquote cite {\r\n  font-size: 14px; font-weight: 700; letter-spacing: 0.18em;\r\n  text-transform: uppercase; opacity: 0.6; font-style: normal;\r\n}\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac CTA \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.cta-section {\r\n  background: #235fbc;\r\n  background-blend-mode: multiply;\r\n  color: var(--white);\r\n  padding: 40px 0;\r\n}\r\n.cta-inner {\r\n  display: grid; grid-template-columns: 1fr auto;\r\n  gap: 48px; align-items: center;\r\n}\r\n.cta-inner h2 {\r\n  font-family: \"Lora\", Georgia, serif;\r\n  font-size: clamp(26px, 3vw, 40px);\r\n  font-weight: 500; line-height: 1.2;\r\n}\r\n.cta-inner h2 em { font-style: italic; color: rgba(255,255,255,0.5); }\r\n.cta-inner p {\r\n  margin-top: 14px; font-size: 15px; font-weight: 300;\r\n  color: rgba(255,255,255,0.55); max-width: 480px; line-height: 1.8;\r\n}\r\n.cta-actions { display: flex; flex-direction: column; gap: 12px; }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac RESPONSIVE \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n@media (max-width: 1024px) {\r\n  .hero { min-height: auto; }\r\n  .hero-text { border-right: 0; border-bottom: 1px solid var(--warm-rule); padding: 56px 40px; }\r\n  .split-text { border-left: 0; border-top: 1px solid var(--warm-rule); padding: 48px 40px; }\r\n  .two-col-cell { border-right: 0; border-bottom: 1px solid var(--warm-rule); }\r\n  .two-col-cell:last-child { border-bottom: 0; }\r\n  .process-grid { grid-template-columns: 1fr 1fr; }\r\n  .process-cell:nth-child(2) { border-right: 0; }\r\n  .process-cell:nth-child(3) { border-top: 1px solid var(--warm-rule); }\r\n  .process-cell:nth-child(4) { border-top: 1px solid var(--warm-rule); border-right: 0; }\r\n  .img-row { grid-template-columns: 1fr; }\r\n  .img-row-cell { border-right: 0; border-bottom: 1px solid var(--warm-rule); min-height: 240px; }\r\n  .img-row-cell:last-child { border-bottom: 0; }\r\n  .cta-actions { flex-direction: row; flex-wrap: wrap; }\r\n}\r\n\r\n@media (max-width: 768px) {\r\n  .shell { width: calc(100% - 32px); }\r\n  .hero { grid-template-columns: 1fr; }\r\n  .hero-text {\r\n    padding: 36px 20px 44px;\r\n    border-bottom: 0;\r\n  }\r\n  .kicker {\r\n    margin-bottom: 22px;\r\n    font-size: 12px;\r\n    letter-spacing: 0.18em;\r\n  }\r\n  .hero-text h1 {\r\n    font-size: clamp(32px, 10vw, 42px);\r\n    line-height: 1.12;\r\n    margin-bottom: 22px;\r\n  }\r\n  .hero-lead {\r\n    font-size: 16px;\r\n    line-height: 1.8;\r\n    margin-bottom: 28px;\r\n  }\r\n  .hero-actions {\r\n    gap: 10px 16px;\r\n  }\r\n  .hero-image {\r\n    min-height: 360px;\r\n  }\r\n  .hero-image img {\r\n    height: 360px;\r\n  }\r\n  .hero-image-cap {\r\n    left: 20px;\r\n    right: 20px;\r\n    bottom: 20px;\r\n  }\r\n  .stat-pill {\r\n    padding: 18px 20px;\r\n  }\r\n  .stat-pill-val {\r\n    font-size: 26px;\r\n  }\r\n  .split-layout { grid-template-columns: 1fr; }\r\n  .split-text { padding: 40px 24px; }\r\n  .two-col { grid-template-columns: 1fr; }\r\n  .two-col-cell { padding: 36px 24px; }\r\n  .process-grid { grid-template-columns: 1fr; }\r\n  .process-cell { border-right: 0; border-bottom: 1px solid var(--warm-rule); }\r\n  .process-cell:last-child { border-bottom: 0; }\r\n  .pill-row { grid-template-columns: 1fr; }\r\n  .cta-inner { grid-template-columns: 1fr; gap: 28px; }\r\n  .related-inner { grid-template-columns: 1fr; gap: 24px; }\r\n}\r\n\r\nh1, h2, h3, h4, h5, h6 { font-family: 'Lora', Georgia, serif; }\r\n\r\n\/* \u00e2\u201d\u20ac\u00e2\u201d\u20ac ELEMENTOR FULL-WIDTH BREAKOUT \u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac\u00e2\u201d\u20ac *\/\r\n.fac-root {\r\n  width: 100vw;\r\n  max-width: 100vw;\r\n  margin-left: calc(50% - 50vw);\r\n  overflow-x: hidden;\r\n  box-sizing: border-box;\r\n}\r\n\r\n<\/style>\r\n\r\n<div class=\"fac-root\">\r\n\r\n<!-- HERO -->\r\n<section class=\"hero\">\r\n  <div class=\"hero-text\">\r\n    <div class=\"kicker\">Copy &amp; Content<\/div>\r\n    <h1>Thoughtful copywriting for funeral homes that need <em>the right tone,<\/em> every time.<\/h1>\r\n    <p class=\"hero-lead\">As an independent funeral home, you need copywriting services that convey the proper tone and style for you and your community. Our copywriters have years of experience writing for the funeral industry.<\/p>\r\n    <div class=\"hero-actions\">\r\n      <a href=\"mailto:info@facmarketing.com\" class=\"btn btn-sage btn-lg\">Talk With Our Team<\/a>\r\n      <a href=\"#copy-services\" class=\"btn btn-ghost btn-lg\">Explore Services<\/a>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"hero-image\">\r\n    <img decoding=\"async\" src=\"https:\/\/fac.sharishments.com\/wp-content\/uploads\/2026\/05\/Copy-Editing-Depositphotos_767956002_XL-1-scaled.jpg\" alt=\"Copy editing and writing\" \/>\r\n    <div class=\"hero-image-cap\">\r\n      <div class=\"stat-pill\">\r\n        <div class=\"stat-pill-label\">Funeral-Focused Writing<\/div>\r\n        <div class=\"stat-pill-val\">Industry-aware.<br>Community-matched.<\/div>\r\n        <div class=\"stat-pill-sub\">FAC matches each funeral home with the writer who best fits the work.<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- MARQUEE -->\r\n<div class=\"marquee-bar\" aria-hidden=\"true\">\r\n  <div class=\"marquee-inner\">\r\n    <span>Website Copy<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Direct Mail<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Blog Writing<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Newsletter Copy<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Press Releases<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Newspaper Ads<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Commercial Spots<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Preplanning Content<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Website Copy<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Direct Mail<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Blog Writing<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Newsletter Copy<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Press Releases<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Newspaper Ads<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Commercial Spots<\/span><span class=\"sep\">&middot;<\/span>\r\n    <span>Preplanning Content<\/span><span class=\"sep\">&middot;<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- WHAT WE WRITE -->\r\n<section class=\"section section-border\" id=\"copy-services\">\r\n  <div class=\"shell\">\r\n    <div class=\"section-tag\">What We Write<\/div>\r\n    <h2 class=\"display\">High-quality copy for the pieces<br>your funeral home <em>relies on most.<\/em><\/h2>\r\n    <p class=\"lead-copy\">Whether you need polished website messaging, timely direct mail, or ready-to-publish content for ongoing outreach, FAC Marketing provides writing support built specifically for funeral service.<\/p>\r\n\r\n    <div class=\"two-col\">\r\n      <div class=\"two-col-cell\">\r\n        <h3>Copywriting services designed around your real-world needs.<\/h3>\r\n        <p>We write content that helps funeral homes communicate clearly, compassionately, and consistently across print and digital touchpoints. Every piece is developed with care so it reflects your brand without sounding generic or sales-driven.<\/p>\r\n        <ul class=\"service-list\">\r\n          <li>Website copy<\/li>\r\n          <li>Direct mail copy<\/li>\r\n          <li>Blog writing, custom or prewritten<\/li>\r\n          <li>Newsletter copy<\/li>\r\n          <li>Press releases<\/li>\r\n          <li>Newspaper ads<\/li>\r\n          <li>Commercial spots<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"two-col-cell cream\">\r\n        <h3>The team approach gives funeral homes <em>stronger results.<\/em><\/h3>\r\n        <p>FAC has a team of writers and can match your needs to the writer who best suits you. That flexibility helps us support everything from short-form ads to deeper educational content, while keeping the voice aligned with your funeral home.<\/p>\r\n        <p>We find that the team approach consistently provides our funeral homes with the best possible results because each project benefits from experience, fit, and an extra layer of thoughtful review.<\/p>\r\n        <div class=\"pill-row\">\r\n          <div class=\"pill\">Industry-aware tone<\/div>\r\n          <div class=\"pill\">Matched writer expertise<\/div>\r\n          <div class=\"pill\">Brand-consistent messaging<\/div>\r\n          <div class=\"pill\">Support across channels<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- IMAGE ROW -->\r\n<div class=\"img-row\">\r\n  <div class=\"img-row-cell\">\r\n    <img decoding=\"async\" src=\"https:\/\/fac.sharishments.com\/wp-content\/uploads\/2026\/05\/rainbow-post-scaled.png\" alt=\"Rainbow post\" \/>\r\n    <div class=\"img-caption\">Compassionate Voice<\/div>\r\n  <\/div>\r\n  <div class=\"img-row-cell\">\r\n    <img decoding=\"async\" src=\"https:\/\/fac.sharishments.com\/wp-content\/uploads\/2026\/05\/Farmers-Market-CommunityDepositphotos_111668020_XL-1-scaled.jpg\" alt=\"Community farmers market\" \/>\r\n    <div class=\"img-caption\">Community Focus<\/div>\r\n  <\/div>\r\n  <div class=\"img-row-cell\">\r\n    <img decoding=\"async\" src=\"https:\/\/fac.sharishments.com\/wp-content\/uploads\/2026\/05\/Hero-Newsletter-Laptop-copy-2-scaled.png\" alt=\"Newsletter on laptop\" \/>\r\n    <div class=\"img-caption\">Print &amp; Digital<\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- PROCESS -->\r\n<section class=\"section section-cream section-border\">\r\n  <div class=\"shell\">\r\n    <div class=\"section-tag\">How It Works<\/div>\r\n    <h2 class=\"display\">From brief to finished copy,<br><em>we handle every step.<\/em><\/h2>\r\n    <p class=\"lead-copy\">You tell us what you need. We match you with the right writer, develop the content, and deliver copy ready to use.<\/p>\r\n\r\n    <div class=\"process-grid\">\r\n      <div class=\"process-cell\">\r\n        <div class=\"process-num\">01<\/div>\r\n        <h4>Tell us what you need<\/h4>\r\n        <p>Share the project, the audience, and any details about your funeral home's voice or community.<\/p>\r\n      <\/div>\r\n      <div class=\"process-cell\">\r\n        <div class=\"process-num\">02<\/div>\r\n        <h4>We match the right writer<\/h4>\r\n        <p>FAC pairs your project with the writer whose experience and style best fits the work.<\/p>\r\n      <\/div>\r\n      <div class=\"process-cell\">\r\n        <div class=\"process-num\">03<\/div>\r\n        <h4>Content is developed<\/h4>\r\n        <p>Your writer develops the copy with care, keeping tone, audience, and purpose front of mind throughout.<\/p>\r\n      <\/div>\r\n      <div class=\"process-cell\">\r\n        <div class=\"process-num\">04<\/div>\r\n        <h4>Ready to use<\/h4>\r\n        <p>You receive polished, publication-ready copy that reflects your funeral home, not a generic template.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- SPLIT -->\r\n<section class=\"split-layout\">\r\n  <div class=\"split-img\">\r\n    <img decoding=\"async\" src=\"https:\/\/fac.sharishments.com\/wp-content\/uploads\/2026\/05\/Hero-Newsletter-Laptop-copy-1-scaled.png\" alt=\"Newsletter on laptop\" \/>\r\n    <div class=\"split-label\">Why FAC<\/div>\r\n  <\/div>\r\n  <div class=\"split-text\">\r\n    <div class=\"section-tag\">The FAC Difference<\/div>\r\n    <h3>Writers who understand the nuances of <em>death care.<\/em><\/h3>\r\n    <p>Most copywriters can write content. Far fewer understand what it means to write for a funeral home - the sensitivity required, the language that resonates with grieving families, and the careful balance between marketing and meaning.<\/p>\r\n    <p>FAC's writers have years of experience in the funeral industry. That background shapes everything from word choice to structure to the moments we leave out entirely.<\/p>\r\n    <ul class=\"check-list\">\r\n      <li>Sensitive to the nature of funeral service<\/li>\r\n      <li>Experienced in preplanning and grief content<\/li>\r\n      <li>Understands what families need to hear<\/li>\r\n      <li>Consistent with your existing brand voice<\/li>\r\n      <li>Supports both print and digital formats<\/li>\r\n    <\/ul>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- PULLQUOTE -->\r\n<div class=\"pullquote\">\r\n  <div class=\"shell\">\r\n    <blockquote>\"Our copywriters understand the nuances of the death care profession, creating content that is mindfully crafted for this purpose.\"<\/blockquote>\r\n    <cite>FAC Marketing &mdash; Copy &amp; Content Services<\/cite>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- RELATED SERVICES -->\r\n<div class=\"related-band\">\r\n  <div class=\"shell\">\r\n    <div class=\"related-inner\">\r\n      <div>\r\n        <div class=\"related-label\">Related Services<\/div>\r\n        <p class=\"related-desc\">Copy works best when it's part of a complete marketing approach. Explore what else FAC Marketing offers for funeral homes.<\/p>\r\n      <\/div>\r\n      <div class=\"related-links\">\r\n        <a href=\"#\">Newsletters<\/a>\r\n        <a href=\"#\">Social Media<\/a>\r\n        <a href=\"#\">Digital Marketing<\/a>\r\n        <a href=\"#\">Print Materials<\/a>\r\n        <a href=\"#\">Branding<\/a>\r\n        <a href=\"#\">Facebook Packages<\/a>\r\n        <a href=\"#\">SEO Services<\/a>\r\n        <a href=\"#\">Newspaper Advertising<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- CTA -->\r\n<section class=\"cta-section\">\r\n  <div class=\"shell\">\r\n    <div class=\"cta-inner\">\r\n      <div>\r\n        <div class=\"kicker\" style=\"color: rgba(255,255,255,0.4);\">Get Started<\/div>\r\n        <h2>When your funeral home needs polished copy, <em>FAC Marketing is ready.<\/em><\/h2>\r\n        <p>From websites and newsletters to ads, direct mail, and blog content, we'll help you communicate with a voice that feels professional, local, and true to your funeral home.<\/p>\r\n      <\/div>\r\n      <div class=\"cta-actions\">\r\n        <a href=\"mailto:info@facmarketing.com\" class=\"btn btn-outline-white btn-lg\">Email Us<\/a>\r\n        <a href=\"tel:18008005809\" class=\"btn btn-sage btn-lg\">Call 1-800-800-5809<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<div style=\"background:#73c351; height:6px;\"><\/div>\r\n\r\n<\/div><!-- \/fac-root -->\r\n\r\n<!-- FAC Marketing footer: self-contained drop-in -->\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:wght@500;600;700&family=Source+Sans+3:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  :root {\r\n    --fac-green: #73c351;\r\n    --fac-dark: #231f20;\r\n    --fac-white: #ffffff;\r\n  }\r\n\r\n  .fac-site-footer {\r\n    background: var(--fac-dark);\r\n    color: var(--fac-white);\r\n    font-family: \"Source Sans 3\", Arial, sans-serif;\r\n  }\r\n\r\n  .fac-site-footer * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .fac-footer-inner {\r\n    width: min(1180px, calc(100% - 32px));\r\n    margin: 0 auto;\r\n    padding: 56px 0 30px;\r\n  }\r\n\r\n  .fac-footer-grid {\r\n    display: grid;\r\n    grid-template-columns: minmax(240px, 1.35fr) minmax(190px, 1fr) minmax(150px, 0.75fr) minmax(120px, 0.5fr);\r\n    gap: 36px;\r\n  }\r\n\r\n  .fac-footer-title {\r\n    margin: 0 0 12px;\r\n    font: 600 28px\/1.15 Lora, Georgia, serif;\r\n  }\r\n\r\n  .fac-footer-heading {\r\n    margin: 0 0 14px;\r\n    font: 600 19px\/1.2 Lora, Georgia, serif;\r\n  }\r\n\r\n  .fac-site-footer p {\r\n    margin: 0 0 10px;\r\n    color: rgba(255, 255, 255, 0.84);\r\n    font-size: 16px;\r\n    line-height: 1.5;\r\n  }\r\n\r\n  .fac-newsletter-placeholder {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr auto;\r\n    gap: 10px;\r\n    margin-top: 18px;\r\n  }\r\n\r\n  .fac-newsletter-placeholder input {\r\n    width: 100%;\r\n    min-height: 44px;\r\n    padding: 10px 12px;\r\n    border: 1px solid rgba(255, 255, 255, 0.24);\r\n    border-radius: 6px;\r\n    background: rgba(255, 255, 255, 0.08);\r\n    color: var(--fac-white);\r\n    font: 500 15px\/1 \"Source Sans 3\", Arial, sans-serif;\r\n  }\r\n\r\n  .fac-newsletter-placeholder input::placeholder {\r\n    color: rgba(255, 255, 255, 0.62);\r\n  }\r\n\r\n  .fac-newsletter-placeholder button {\r\n    min-height: 44px;\r\n    padding: 10px 18px;\r\n    border: 0;\r\n    border-radius: 6px;\r\n    background: var(--fac-green);\r\n    color: var(--fac-dark);\r\n    font: 700 15px\/1 \"Source Sans 3\", Arial, sans-serif;\r\n  }\r\n\r\n  .fac-footer-links,\r\n  .fac-footer-contact {\r\n    display: grid;\r\n    gap: 8px;\r\n  }\r\n\r\n  .fac-site-footer a {\r\n    color: rgba(255, 255, 255, 0.86);\r\n    text-decoration: none;\r\n  }\r\n\r\n  .fac-site-footer a:hover {\r\n    color: var(--fac-green);\r\n  }\r\n\r\n  .fac-social-links {\r\n    display: flex;\r\n    gap: 12px;\r\n  }\r\n\r\n  .fac-social-icon {\r\n    width: 42px;\r\n    height: 42px;\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    border: 1px solid rgba(255, 255, 255, 0.22);\r\n    border-radius: 6px;\r\n    color: var(--fac-white);\r\n    font-weight: 800;\r\n  }\r\n\r\n  .fac-footer-bottom {\r\n    margin-top: 42px;\r\n    padding-top: 22px;\r\n    border-top: 1px solid rgba(255, 255, 255, 0.16);\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    gap: 20px;\r\n    flex-wrap: wrap;\r\n  }\r\n\r\n  .fac-legal-links {\r\n    display: flex;\r\n    gap: 18px;\r\n    flex-wrap: wrap;\r\n  }\r\n\r\n  .fac-copyright {\r\n    margin: 0;\r\n    font-size: 14px;\r\n    letter-spacing: 0;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  @media (max-width: 1060px) {\r\n    .fac-footer-grid {\r\n      grid-template-columns: 1fr 1fr;\r\n    }\r\n  }\r\n\r\n  @media (max-width: 720px) {\r\n    .fac-footer-inner {\r\n      width: min(100% - 24px, 1180px);\r\n      padding-top: 42px;\r\n    }\r\n\r\n    .fac-footer-grid,\r\n    .fac-newsletter-placeholder {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .fac-footer-bottom {\r\n      align-items: flex-start;\r\n      flex-direction: column;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<footer class=\"fac-site-footer\">\r\n  <div class=\"fac-footer-inner\">\r\n    <div class=\"fac-footer-grid\">\r\n      <section aria-label=\"Newsletter signup\">\r\n        <h2 class=\"fac-footer-title\">Be part of our community<\/h2>\r\n        <p>Join our newsletter and find out more.<\/p>\r\n        <form class=\"fac-newsletter-placeholder\">\r\n          <input type=\"email\" name=\"email\" placeholder=\"Email\" aria-label=\"Email\">\r\n          <input type=\"text\" name=\"name\" placeholder=\"Name\" aria-label=\"Name\">\r\n          <button type=\"button\">Join<\/button>\r\n        <\/form>\r\n      <\/section>\r\n\r\n      <section class=\"fac-footer-contact\" aria-label=\"Contact information\">\r\n        <h2 class=\"fac-footer-heading\">Contact Us<\/h2>\r\n        <a href=\"tel:1-800-800-5809\">1-800-800-5809<\/a>\r\n        <a href=\"tel:1-319-752-9422\">1-319-752-9422<\/a>\r\n        <a href=\"mailto:info@facmarketing.com\">info@facmarketing.com<\/a>\r\n        <p>P.O. Box 782<br>Burlington, IA 52601<\/p>\r\n      <\/section>\r\n\r\n      <section class=\"fac-footer-links\" aria-label=\"Footer navigation\">\r\n        <h2 class=\"fac-footer-heading\">Explore<\/h2>\r\n        <a href=\"https:\/\/facmarketing.com\/\">Home<\/a>\r\n        <a href=\"https:\/\/facmarketing.com\/about\">About FAC<\/a>\r\n        <a href=\"https:\/\/facmarketing.com\/service1\">Services<\/a>\r\n        <a href=\"https:\/\/facmarketing.com\/contact\">Contact<\/a>\r\n        <a href=\"https:\/\/facmarketing.com\/blog\">Blog<\/a>\r\n      <\/section>\r\n\r\n      <section aria-label=\"Social links\">\r\n        <h2 class=\"fac-footer-heading\">Connect<\/h2>\r\n        <div class=\"fac-social-links\">\r\n          <a class=\"fac-social-icon\" href=\"https:\/\/facebook.com\/\" aria-label=\"Facebook\">f<\/a>\r\n          <a class=\"fac-social-icon\" href=\"mailto:info@facmarketing.com\" aria-label=\"Email\">@<\/a>\r\n        <\/div>\r\n      <\/section>\r\n    <\/div>\r\n\r\n    <div class=\"fac-footer-bottom\">\r\n      <div class=\"fac-legal-links\">\r\n        <a href=\"https:\/\/facmarketing.com\/privacy-policy\">Privacy Policy &amp; SMS Terms<\/a>\r\n        <a href=\"https:\/\/facmarketing.com\/privacy-policy\">Terms and Conditions<\/a>\r\n      <\/div>\r\n      <p class=\"fac-copyright\">&copy;FAC Marketing | ALL RIGHTS RESERVED | TERMS AND CONDITIONS<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/footer>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c901b8 e-flex e-con-boxed e-con e-parent\" data-id=\"2c901b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-303c646 elementor-widget elementor-widget-wp-widget-pages\" data-id=\"303c646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Pages<\/h5>\n\t\t\t<ul>\n\t\t\t\t<li class=\"page_item page-item-147\"><a href=\"https:\/\/fac.sharishments.com\/?page_id=147\">Copywriting<\/a><\/li>\n<li class=\"page_item page-item-59\"><a href=\"https:\/\/fac.sharishments.com\/?page_id=59\">Digital Marketing<\/a><\/li>\n<li class=\"page_item page-item-13\"><a href=\"https:\/\/fac.sharishments.com\/?page_id=13\">Home<\/a><\/li>\n<li class=\"page_item page-item-46\"><a href=\"https:\/\/fac.sharishments.com\/?page_id=46\">Newsletters<\/a><\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ufeff Home About FAC FAC Services Copywriting Digital Marketing FAC Marketing Social Media Newsletters SEO Services Contact Facebook Packages Bridges of Transition SEO Services Blog Call Us Copy &amp; Content Thoughtful copywriting for funeral homes that need the right tone, every time. As an independent funeral home, you need copywriting services that convey the proper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-147","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/pages\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147"}],"version-history":[{"count":20,"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/pages\/147\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=\/wp\/v2\/pages\/147\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/fac.sharishments.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}