Connect to your community with custom newsletters.
You don't need to be a marketing manager, you have us.
Each newsletter is thoughtfully created by FAC Marketing for funeral homes who want to educate, comfort, and connect with local families. Turnkey campaigns that deliver real results.
You keep serving families. FAC keeps the conversation going.
We plan, write, design, and support newsletter campaigns that help your funeral home stay present in the community.
- Community-focused content for local families
- Email and print newsletter options
- Preplanning, grief care, and aftercare messaging
Newsletter performance that keeps your funeral home connected.
FAC Marketing has achieved excellent open rates from email newsletters. Recent results for 2024 and 2025 range from 40% to as high as 62% - well above industry benchmarks.
Newsletter Open Rates
Newsletter Click-Through Rates
Questions funeral homes ask before getting started.
Creating an email newsletter benefits your funeral home by:
- Connecting you regularly to your community
- Reaching families where they are comfortable at home
- Educating and informing - making it an excellent tool for preplanning
- Guiding people to your digital marketing assets
By focusing on your families and your community, you retain a prominent local presence so people think of you at need or when they are ready to preplan. A newsletter can also help you develop a stronger online presence, including social media followers and Google reviewers, both of which can benefit your search engine ranking.
In 2025, an email newsletter is still one of the most cost-effective and flexible ways to connect with your audience. Initial setup is minimal and ongoing costs are affordable while remaining targeted. Email newsletters allow greater frequency and are flexible in size and content.
Print newsletters are fantastic to have in your waiting rooms and as additions to program packets. Keep in mind that printing requires longer lead times, more approvals, and printing costs.
An email newsletter may contain three to five articles or more. FAC Marketing's clients have found success with both long- and short-form newsletters. We recommend starting small by repurposing content you already have to maximize the impact of existing marketing assets.
Popular content includes community events, recipes, and tips for seniors - all of which can be written by the FAC Marketing team. Staff can also be featured.
Funeral homes can leverage content from their blog or website and should include their events: estate planning seminars, holiday memorial services, and charity initiatives. Most FAC Marketing newsletters include one educational article about services such as preplanning or cremation.
FAC Marketing can help your funeral home build a newsletter list from the ground up. Provide us as many addresses as possible and we take it from there. We can help you add a newsletter signup to your website and promote it on Facebook and other social platforms.
FAC Marketing has had excellent open rates from email newsletters. Recent results for 2024 and 2025 range from 40% open rates to as high as 62% open rates. Contact us to learn more about newsletter results we've helped clients achieve.
Programs built for aftercare, healing, and preplanning.
When you're ready to get results from aftercare surveys and grief care newsletters, FAC Marketing offers programs built around timing, consistency, and follow-up.
Bridges of Transition©
A 16-month newsletter program that builds stronger relationships with the families you serve. We do the work for you, freeing you to focus on follow-up conversations and meetings with families.
As families transition out of their time of need, give them your Grief Brochure and Survey. Each month you provide client contact information, which is used to send eight print newsletters over the next 16 months.
- 4 newsletters on grief recovery
- 2 seasonal newsletters for comfort at the holidays
- 1 newsletter with a soft preneed message
- 1 newsletter with a stronger advanced planning message
Family Follow-up Survey
Tired of aftercare surveys that don't work? FAC Marketing knows how to get responses. This program can provide high-value lead generation at its best. Research and experience have provided solid knowledge of the optimal times and methods for delivering survey mailings.
Over the last three years, many clients received response rates of 45%-50% on Family Follow-up Surveys. While that level cannot be promised, the median response rate is approximately 50%.
FAC Marketing looks forward to working with you on your aftercare programs. Let's partner up to develop ongoing marketing programs that work.
Expanded newsletter and aftercare questions.
A regularly mailed print or email newsletter is one of the simplest ways to stay top of mind. Newsletters create consistent touchpoints by delivering valuable information that families often keep around the home for future reference. Unlike fleeting digital ads, newsletters have lasting visibility on coffee tables, refrigerators, or kitchen drawers.
FAC Marketing provides two main newsletter programs tailored to funeral homes:
- Community Outreach Newsletter (Caring & Sharing) - a custom publication focusing on funeral service value and community connection
- Bridges of Transition© - a 16-month aftercare program featuring eight newsletters designed to support grieving families
Both print and email formats are available. Each program targets different goals, from brand awareness to aftercare and preplanning education.
- Community Outreach Newsletters: custom schedule
- Bridges of Transition Aftercare: eight newsletters spaced over 16 months
Yes. Many funeral homes combine both approaches - sending print newsletters to premium mailing lists and email versions to broader community contacts.
Absolutely. All FAC Marketing newsletters feature your funeral home's name, logo, contact details, and branding elements. Content is professionally crafted to appear as if coming directly from your funeral home.
- Provide families with a Grief Brochure and Survey shortly after services conclude
- Each month, submit contact info for recent families served
- FAC Marketing handles creation, printing, and mailing of all newsletters over 16 months
- Your funeral home focuses on meaningful follow-up conversations generated from the program
Many FAC Marketing clients receive response rates of 45%-50% on their Family Follow-up Surveys. While that level cannot be promised, the median response rate is approximately 50%.
- Maintaining consistent contact with families
- Educating families on preplanning benefits without pressure
- Building trust through valuable grief support content
- Timing preplanning messages when families are most receptive
- Providing natural conversation starters for follow-up
Contact FAC Marketing at 1-800-800-5809 or email us. Discuss your goals, select the program, provide your branding and contact lists, and FAC handles the rest. Most funeral homes are up and running within weeks.